Case Study: BloomAesthetic Clinic — Scaling Dermatology & Aesthetic Bookings

How a premium dermatology & cosmetology clinic increased treatment bookings using branding, video-based Meta ads, local SEO, and WhatsApp automation.

Industry
Dermatology & Aesthetics
Services
Branding · Meta Ads · Local SEO
Location
India (Local Market)
BloomAesthetic dermatology clinic

Project Overview

BloomAesthetic Clinic is a premium dermatology and cosmetology clinic offering advanced skin, hair, and aesthetic treatments. Despite high-quality services, the clinic faced challenges in generating consistent consultation and treatment bookings.

GridMatrix partnered with BloomAesthetic to strengthen brand credibility, dominate local search results, and build a high-converting appointment booking ecosystem.

Challenges
  • Weak online brand credibility
  • Competitors running aggressive paid campaigns
  • Low organic and local search visibility
  • No structured appointment booking funnel
  • Manual follow-ups causing lead drop-offs
Strategy
  • Complete brand aesthetic & visual revamp
  • Video-first Meta Ads strategy
  • Local SEO and reviews automation
  • WhatsApp-based appointment automation
  • Conversion-focused landing experience

Actions Taken

Brand & Visual Revamp

Elevated BloomAesthetic’s brand perception to match its premium clinical services.

  • Luxury visual language for ads & social
  • AI-generated before/after treatment visuals
  • High-trust creative formats for skincare audience
Video-Based Meta Ads

Launched high-performing Meta campaigns using short-form educational and transformation content.

  • 12 dermatologist-led educational reels
  • Before/after storytelling creatives
  • Local audience targeting & retargeting
  • Cost-per-booking optimization
Local SEO & Reputation Building

Strengthened search visibility and trust for high-intent local dermatology searches.

  • Optimized “Dermatologist near me” keyword cluster
  • Google Business Profile optimization
  • Automated patient review collection
  • Local citation consistency
WhatsApp Appointment Automation

Built a seamless booking experience to convert ad and organic traffic instantly.

  • Custom WhatsApp booking bot
  • Auto appointment confirmations
  • Lead follow-up & reminders
  • Reduced front-desk dependency

Results (50 Days)

+180%
Monthly Bookings Growth
₹138
Cost Per Booking
+370%
Google Business Calls
92K
Instagram Monthly Reach

Final Outcome

Within just 50 days, BloomAesthetic Clinic transformed its digital presence into a predictable booking engine. Strong branding, high-impact video ads, and local SEO dominance resulted in sustainable growth at a significantly lower acquisition cost.

Clinic Growth 230+ bookings per month
Cost Efficiency 73% reduction in booking cost
Local Authority Dominant visibility in dermatology searches