Case Study:
Fit Bharat Yoga — Local Wellness Growth
Fit Bharat Yoga is a fast-growing yoga and wellness institute offering traditional yoga, therapeutic sessions, and corporate wellness programs across multiple locations. They partnered with GridMatrix to increase high-quality local leads, improve Google visibility, and establish a strong digital presence rooted in trust and authenticity.
Services
Local SEO • Paid Ads • Social Media • Landing Page Optimization
Project Overview
Fit Bharat Yoga was delivering impactful wellness programs but struggled to reach the right audience digitally. Their online presence lacked local discoverability, structured lead tracking, and conversion-focused pages.
GridMatrix implemented a location-focused growth strategy combining SEO, paid campaigns, content marketing, and UX optimization to generate consistent inquiries and long-term brand authority.
Challenges
- Low monthly inquiries for yoga programs
- Poor Google Maps and local search visibility
- No conversion tracking for calls or form submissions
- Inconsistent and low-engagement social media content
- No optimized landing page for lead generation
Strategy
- Local SEO optimization for yoga centers
- Google Business Profile enhancement
- Meta lead generation campaigns
- Google Search & Local campaigns
- Weekly yoga content & short-form videos
- High-conversion landing page with trust signals
Actions Taken
- Optimized Google Business Profiles for all yoga locations
- Improved local citations and keyword relevance
- Added service-based and location-based content
- Created educational yoga creatives and wellness posts
- Produced guided yoga reels and short videos
- Built a consistent content calendar to boost engagement
- Launched Meta lead ads targeting wellness-focused audiences
- Ran Google Search & Local campaigns for high-intent users
- Continuously optimized ads to improve lead quality
- Designed a dedicated yoga program landing page
- Integrated testimonials, certifications, and benefits
- Optimized forms and CTAs for mobile conversions
Results (60 Days)
Monthly inquiries increased significantly across locations
CPL reduced through targeted campaigns and optimization
Ranked in Top 5 positions for high-intent yoga keywords
Final Result
Within 75 days, Fit Bharat Yoga established a strong local digital presence and a predictable flow of high-quality inquiries.
The integrated strategy helped position the brand as a trusted yoga and wellness authority, driving sustainable growth while maintaining authenticity and community trust.
Revenue Growth
Consistent enrollments in yoga programs
Performance
Lower CPL with improved conversion rates
Brand Impact
Increased credibility and local authority
