How a comprehensive mental health technology platform leveraged secure web development, SEO, and performance marketing to increase employer demo requests and organic visibility.
The client is a mental health technology platform providing AI-powered assessments and personalized care solutions for employers and health plans. The platform supports millions of users while helping organizations improve employee well-being and productivity.
GridMatrix partnered with the platform to modernize its web infrastructure, enhance organic visibility for competitive mental health keywords, and drive high-quality employer demo requests through performance marketing.
Built a modern, secure web application designed to support millions of users while meeting strict healthcare compliance standards.
Implemented a strategic SEO framework targeting mental health, employee wellness, and employer-focused search queries.
Executed account-based marketing campaigns focused on HR leaders, benefits managers, and executive decision-makers.
Focused on improving lead quality and optimizing multi-touch attribution across the B2B buyer journey.
The mental health technology platform successfully strengthened its digital presence, improved employer acquisition efficiency, and scaled securely to support millions of users. Strategic SEO and performance marketing enabled sustainable growth while maintaining trust and compliance.
