Case Study: Precision Medicine Platform — Scaling Global Patient Recruitment

How a global healthcare platform leveraged secure web development, SEO, and performance marketing to accelerate patient recruitment across multiple international markets.

Industry
Healthcare & Precision Medicine
Services
Web Dev · SEO · Performance Marketing
Markets
UK · US · AU · CA
Healthcare technology platform

Project Overview

The client is a global precision medicine platform that connects patients with clinical research opportunities through genetic testing and data-driven insights. The platform operates across multiple regions including the UK, United States, Australia, and Canada.

GridMatrix partnered with the platform to build a secure, scalable digital infrastructure, increase visibility for competitive healthcare search terms, and drive efficient patient recruitment through performance marketing.

Challenges
  • Highly regulated healthcare and genetics industry
  • Building trust for genetic testing and clinical trials
  • Competing for high-intent precision medicine keywords
  • Scaling patient acquisition across global markets
  • Reducing CPA without impacting lead quality
Strategy
  • Secure, performance-first website architecture
  • SEO authority building for clinical research queries
  • Multi-funnel performance marketing strategy
  • Precision audience segmentation
  • Continuous CRO and CPA optimization

Actions Taken

Website Development & Performance

Delivered a full-stack website optimized for speed, security, and scalability to support global patient onboarding.

  • Secure, scalable healthcare-ready architecture
  • 5x improvement in page load speed
  • UX optimization for patient onboarding
  • Infrastructure built for international scaling
SEO & Organic Growth

Implemented a comprehensive SEO strategy targeting high-intent precision medicine and clinical trial keywords.

  • Keyword targeting for genetic testing & trials
  • Technical SEO improvements for crawl & indexation
  • Authority building for competitive healthcare terms
  • Search visibility across multiple geographies
Performance Marketing

Executed multi-channel patient recruitment campaigns across search and social platforms.

  • Precision audience segmentation by interest & condition
  • Ad messaging focused on trust & research contribution
  • Multi-funnel campaign structure
  • Ongoing creative and audience optimization
Conversion & CPA Optimization

Focused on improving signup efficiency and reducing cost per qualified patient acquisition.

  • Multi-step forms with progress indicators
  • Trust signals: security badges & testimonials
  • Landing page CRO and A/B testing
  • 40% reduction in CPA per qualified signup

Results

+220%
Organic Traffic Growth
5x
Faster Page Load Time
-40%
CPA Reduction
5.8%
Conversion Rate
Top 3
Search Rankings Achieved

Final Result

The platform successfully scaled patient recruitment across global markets while maintaining trust, compliance, and performance efficiency. Improved SEO visibility and optimized acquisition funnels enabled rapid expansion without proportional increases in marketing spend.

Patient Growth Doubled acquisition efficiency through CRO
Scalability Infrastructure built for global expansion
Search Authority Top rankings for competitive healthcare keywords