Case Study: PrimeLegal Associates — Scaling Legal Leads with Trust & Performance

How a corporate law firm increased trademark and company registration enquiries using a hybrid SEO + PPC strategy, authority-driven content, and automated lead nurturing.

Industry
Legal Services · Law Firm
Services
SEO · PPC · Lead Automation
Focus
Trademark & Company Registration
PrimeLegal Associates law firm

Project Overview

PrimeLegal Associates is a corporate law firm specializing in trademark registration, company incorporation, and compliance services. Despite strong legal expertise, the firm struggled to generate consistent online leads.

GridMatrix partnered with PrimeLegal to build a scalable digital acquisition system focused on trust-building, search visibility, and high-intent lead conversion.

Challenges
  • No foundational SEO structure
  • High competition for legal paid keywords
  • Weak online brand trust signals
  • Low website conversion rates
Strategy
  • PPC + SEO hybrid acquisition model
  • Trust-driven, conversion-focused landing pages
  • Content-led authority building
  • Automated lead nurturing system

Actions Taken

SEO Foundation & Authority Building

Built a strong SEO base to establish PrimeLegal as a credible authority in corporate legal services.

  • Created 15 practice-area landing pages
  • Published 20 high-quality legal blogs
  • Optimized on-page & internal linking structure
  • Search intent–driven content planning
High-Intent Google Search Ads

Launched performance-focused Google Search campaigns targeting ready-to-convert users.

  • Trademark & company registration keywords
  • Landing page to ad-message alignment
  • Continuous CPL optimization
  • Keyword-level performance tracking
Trust-Focused Landing Pages

Designed landing pages that emphasized credibility, expertise, and legal compliance.

  • Clear service explanations
  • Authority & compliance trust signals
  • Simplified lead forms
  • Conversion rate optimization
Lead Automation & Nurturing

Implemented automated workflows to nurture and convert legal enquiries.

  • Email nurturing sequences
  • Lead qualification automation
  • Faster response time for enquiries
  • Improved lead-to-client conversion

Results (90 Days)

210+
Monthly Leads
₹155
Cost Per Lead
13
Page 1 Keyword Rankings
6.1%
Conversion Rate

Final Outcome

Over 90 days, PrimeLegal Associates transformed its digital presence into a reliable lead generation engine. The combined power of SEO authority, paid search, and automated nurturing delivered consistent growth at a significantly reduced acquisition cost.

Lead Growth 6x increase in monthly enquiries
Cost Efficiency 63% reduction in CPL
Search Authority Strong visibility in legal service searches