Case Study: RoyalPet Care — Scaling Pet Grooming & Vaccination Bookings

How a veterinary clinic built strong local visibility and consistent bookings through pet-focused branding, local SEO, and appointment-driven ad funnels.

Industry
Veterinary & Pet Care
Services
Local SEO · Ads · Branding
Market
Local Pet Owners
Veterinarian checking a dog in modern pet clinic

Project Overview

RoyalPet Care is a full-service veterinary clinic providing grooming, vaccination, and preventive care for pets. Despite quality services, the clinic struggled to attract consistent local bookings.

GridMatrix partnered with RoyalPet Care to strengthen brand presence, improve Google visibility, and build a smooth appointment booking funnel.

Challenges
  • No structured social media or creative strategy
  • Weak brand positioning in a competitive market
  • Low Google rankings for local pet services
Strategy
  • Pet-focused creative and visual direction
  • Local SEO optimization for veterinary searches
  • Appointment-based ad campaigns
  • Frictionless booking funnel

Actions Taken

Creative & Branding Execution

Developed emotionally engaging creatives focused on pet health, trust, and care.

  • Designed 30 pet-focused ad creatives
  • Consistent visual branding across platforms
  • Trust-driven messaging for pet owners
  • High-engagement social visuals
Local SEO & Content Growth

Improved organic visibility for grooming and vaccination searches.

  • Published 20 SEO-optimized pet care blogs
  • Optimized Google Business Profile
  • Improved local keyword rankings
  • Increased discovery in Google Maps
Appointment Funnel & Ads

Built a smooth booking journey from ad click to confirmed appointment.

  • Launched appointment-focused ads
  • Clear CTAs for grooming & vaccinations
  • Mobile-friendly booking flow
  • Lead tracking for calls and forms

Results (50 Days)

70 → 260
Monthly Bookings
+520%
GBP Actions
30+
Pet Creatives
50 Days
Growth Timeline

Final Outcome

RoyalPet Care transformed its digital presence and local visibility, resulting in steady growth in grooming and vaccination bookings.

Stronger Local Presence Improved Google Maps visibility
Higher Bookings Consistent appointment flow
Trust-Driven Branding Better engagement from pet owners