Case Study: GreenWorld Solar — Scaling High-Intent Solar Installation Leads

How a solar panel installation company increased qualified leads and reduced acquisition costs using Performance Max campaigns and finance-focused messaging.

Industry
Solar & Renewable Energy
Services
Performance Ads · CRO
Audience
Residential & Commercial
Solar panel installation on residential rooftop

Project Overview

GreenWorld Solar is a solar panel installation company serving residential and commercial customers. While demand for solar was high, lead quality and acquisition costs were becoming unsustainable.

GridMatrix partnered with GreenWorld Solar to restructure campaign strategy, simplify the landing experience, and focus messaging on long-term financial benefits.

Challenges
  • Extremely high competition in solar ads
  • Rising cost per lead
  • Overly complex landing page
  • Low conversion rates
Strategy
  • Google Performance Max campaigns
  • Conversion-focused landing page redesign
  • Finance & tax-benefit driven messaging
  • Creative-led trust building

Actions Taken

Performance Max Campaign Setup

Leveraged Google’s automation to capture high-intent solar installation searches across multiple placements.

  • Launched Performance Max campaigns
  • Optimized asset groups for installations
  • Audience signals based on homeowner intent
  • Continuous bid & conversion optimization
Messaging & Creative Optimization

Shifted messaging to highlight financial incentives and long-term savings.

  • Focused messaging on tax benefits & ROI
  • Shot 10 rooftop installation creatives
  • Trust-focused visuals & copy
  • Localized messaging variations
Landing Page Conversion Optimization

Simplified the landing page to remove friction and increase form submissions.

  • Improved form design & field reduction
  • Clear CTAs with savings-focused copy
  • Mobile-first optimization
  • Conversion tracking & testing

Results (60 Days)

38 → 180
Monthly Leads
-61%
Cost per Lead
2.1% → 7.9%
Conversion Rate
60 Days
Growth Timeline

Final Outcome

GreenWorld Solar successfully transformed its paid acquisition strategy into a high-performing lead engine, delivering more qualified installation inquiries at a significantly lower cost.

Higher Lead Quality More installation-ready prospects
Lower Costs Major CPL reduction
Scalable Growth Performance Max driven acquisition