Challenges
- Very low conversion rate (0.34%)
- High bounce rate (63%)
- Generic website messaging
- No structured PPC strategy
- Lack of demo-focused landing pages
Case Study: TechNest IT Solutions — Scaling B2B SaaS Demo Conversions
How a workflow automation SaaS transformed its website, improved conversions, and built a scalable demo acquisition engine.
B2B SaaS
CRO · SEO · Paid Marketing
120 Days
Project Overview
TechNest IT Solutions provides cloud-based workflow automation tools designed to help SMEs streamline operations and improve efficiency. While traffic was steady, the platform struggled to convert visitors into demos.
GridMatrix partnered with TechNest to overhaul messaging, optimize conversions, and build a predictable lead-generation funnel.
Strategy
- Website messaging and value proposition revamp
- Free demo funnel optimization
- LinkedIn Ads for decision-makers
- Google Search Ads for high-intent keywords
- Heatmap-driven CRO improvements
Actions Taken
Website & Conversion Optimization
- Repositioned messaging around outcomes and ROI
- Improved CTA visibility and demo placement
- Used heatmaps and session recordings for UX insights
SEO Content Strategy
- Created a 25-page SEO content cluster
- Targeted workflow automation and SaaS intent keywords
- Built topical authority for long-term growth
Paid Acquisition & Retargeting
- Launched LinkedIn Lead Gen campaigns
- Implemented Google Search Ads for demo keywords
- Built a 4-step retargeting funnel
Results (120 Days)
7x
Increase in Demo Bookings
2.9%
Website Conversion Rate
-41%
Customer Acquisition Cost
+210%
Organic Traffic Growth
Final Outcome
TechNest IT Solutions successfully transitioned from a low-converting website to a performance-driven growth engine. By combining CRO, SEO, and paid acquisition, the company achieved predictable demo growth and significantly reduced acquisition costs.