Case Study: UrbanLeaf Furniture — Sustainable E-commerce Growth

A premium redesign and performance optimization that boosted organic traffic, reduced CPC, and increased revenue while enhancing the sustainable brand presence.

Client
UrbanLeaf
Services
Web Redesign · SEO · CRO · Ads
Timeline
90 Days

Project Overview

UrbanLeaf is a premium sustainable furniture brand selling online. They approached GridMatrix to improve sales and strengthen organic presence in the US market. We delivered a full website redesign, conversion optimization, and marketing strategy to achieve measurable growth.

Challenges
  • Low monthly traffic (~1,200 sessions)
  • High CPC in Google Search ($3.20 avg)
  • Poor product page structure and slow mobile loading (5.4 sec)
  • Weak brand recall & lack of video content
Strategy
  • Full website redesign + conversion optimisation
  • SEO overhaul + topical authority build
  • Meta & Google Ads campaigns
  • CRO A/B testing
  • Automated email flows

Actions Taken

Website Optimization
Frontend & UX improvements

Optimized product pages, improved Core Web Vitals, and enhanced mobile experience to reduce load times and improve engagement.

  • Optimized 70+ product pages for keywords
  • Improved Core Web Vitals & schema markup
Content & Video
AI-generated media

Created engaging product demo videos to boost trust and conversion rates.

  • Shot 15 AI-generated product demo videos
Paid Campaigns
Meta & Google Ads

Implemented targeted paid campaigns to improve reach and drive immediate traffic.

  • Launched Meta Advantage+ campaigns
  • Optimized Google Ads for CPC reduction
Email Automation & CRO
Conversion optimization

Improved conversion flows and implemented automated email campaigns to recover abandoned carts and engage customers.

  • Built abandoned cart & welcome email flows
  • Performed A/B testing for CRO

Results (90 Days)

+320%
Organic Traffic Growth
Optimized SEO & content strategy drove significant growth in organic sessions.
4.8x
Paid ROAS
Paid campaigns delivered 4.8x return on ad spend.
1.85
CPC Reduction ($)
Cost per click dropped from $3.20 to $1.85 through campaign optimization.
86k
Revenue / Month
Revenue increased from $22,000 → $86,000/month after redesign & CRO.
1.8s
Mobile Load Time
Mobile page load improved from 5.4 sec → 1.8 sec for better UX and SEO.

Final Result

UrbanLeaf saw a remarkable uplift in organic traffic and revenue within 90 days. CPC decreased while ROAS increased, and mobile performance improved significantly.

Beyond metrics, the redesigned site and video content enhanced brand recall, strengthened sustainable messaging, and allowed efficient content updates.

Revenue Growth Monthly revenue quadrupled in 3 months.
Performance Mobile load time reduced from 5.4s → 1.8s.
Brand Impact Enhanced sustainable brand presence and product engagement.